From the official announcement:
SPECIALIST CONSUMER PUBLISHER OF THE YEAR
Another publisher to be shortlisted in 2009 before winning in 2010, Osprey Publishing was congratulated by the judges on its close attention to its military history niche. They particularly liked its sound electronic sales and marketing strategies, its strong, content-rich websites, and its improved merchandising.
“Osprey is brilliant at identifying and understanding its buyers, and innovative in the ways it markets to them,” said the judges. They also admired Osprey\'s integration and growth of its Shire Publications history and heritage list, acquired in 2007. Also shortlisted for the Specialist Consumer Publisher of the Year Award were Hay House, Punk Publishing and Search Press.
To read more about the awards, check out the article from the Bookseller.