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Viewing Topic "About a CAM book on Dien Bien Phu"
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Posted by: Amaral Regarding the price problem of the photos to a book on Dien Bien Phu, as mentioned by Mike @ Osprey, I wish to suggest a middle term solution. As I posted on the other topic, Osprey could make a different deal with the said photo library. Osprey could do like Carl Icahn, ex-president of Blockbuster, who dealt with the movie studios at the time of old VHS tapes: "The biggest problem came from the Blockbuster business model. Since movie studios sold to each VHS to the rental stores for about $ 65, an establishment had to rent each tape about 30 times to return on its investment. It is a heavy initial investment for a product that most of the public want just for a couple of weeks after the premiere. The entire industry suffered from the fact that a rental store never had enough copies of a release." (Harvard Business Review, April 2011) His solution was very clever in its simplicity, and moved Blockbuster to be the reference in the field at that time. He made a deal with the studios to share the revenue. Instead of paying US$ 65 for each copy, they would pay only $1 per copy and give the studio 40% of the revenue of locations of their titles. This arrangement allowed Blockbuster to have the highest availability of the market, enabling them to make a propaganda of guaranteed availability; this effort made their revenue grow a lot in comparison with the previous year. Is there any possibility for Osprey to achieve something similar?
Posted on: 03/05/2014 09:17:00

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Posted by: xeneize
Total Posts: 75
Joined Date: Friday, 18 January 2013
Sound good, but is complicated for ONLY ONE book.
Posted on: 03/05/2014 14:31:00
Posted by: .George Washington
Total Posts: 164
Joined Date: Friday, 21 June 2013
Yes I hope we can see a book soon.
Posted on: 03/05/2014 15:15:00

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